Tags
A Serious Man, Abraham, Alien, Citizen Kane, Coen Brothers, Hitchcock, orson welles, Psycho, Ridley Scott, Super 8
There is little more irritating in cinema these days than a poor trailer. They are beyond parody. It seems it has become the norm for a romantic comedy trailer to reveal the film’s entire plot within the two minutes it plays out. What are the studios trying to achieve here? Apart from insulting the audience’s intelligence and showing a complete disregard for the women these films are aimed at? (Additionally, I resent the implication that a film should be aimed at one sex specifically). Would a proper filmmaker give away significant plot points before their film’s release?
Imagine it, The Usual Suspects trailer that could have been. The first minute we are treated to explosions, intrigue, mystery, tempting us to part with out hard earned tenner and trot down to our local multiplex, M&M’s in hand. The second minute of the trailer sees a blank white endless room, in the distance we begin to notice a man in black walking purposefully towards the camera. It is Kevin Spacey. He is limping. As he comes closer we notice that he has straightened up and gained swagger, then, looking straight down the lens he declares “I am Kaiser Söze”. Oh right. That’s that then.
This is what a lot of trailers might as well be doing.
Anyway, below are a few decent ones from both modern times and yesteryear.
Psycho (1960)
These days Hitchcock is primarily thought of as The Master of Suspense but in returning to any of his films it is impossible not to notice what great comic sensibilities the man had. Many of his classic works are as imbued with a very British sense of humour as they are with an edge-of-the-seat tension. This particularly comes across in the wonderfully offbeat trailer for Psycho. The director gives us a tour around the set, dropping hints and tidbits about what treats may be in store if we go and see the whole movie. This is all juxtaposed with a jaunty little backing track that couldn’t be further from the discordant orchestral stabs that have since become synonymous with the film itself. The trailer also ends with Hitchcock’s claim that it is a “Picture you MUST see from the beginning, or not at all!” This tactic had the desired effect of adding to the mystique around the film and made it a box office smash.
Citizen Kane (1941)
This is a natural bedfellow to the Psycho trailer. As with the latter it sees the director introduce the feature, its plot and lead players. Despite having yards of wonderful footage to choose from not a single frame from the film is present in the trailer. Instead we have Orson Welles’ unmistakable voice enigmatically describing Charles Foster Kane, the tones somehow laced with both the cheekiness of a prep school boy and the malice of a ruthless killer. I always feel that with Welles you can almost hear the twinkle in his eye as he speaks.
A Serious Man (2009)
This one really is something special. The Coen Brothers have long been masters in their use of sound design, utilising a mix of increased ambient and background sound as their films’ primary soundtracks (No Country For Old Men, for example, only has sixteen minutes of music in the entire film). The trailer for A Serious Man builds a thumping piece of music around incidental bangs and crashes from the film itself, be it Larry’s head being slammed repeatedly against a wall or a door rattling on its hinges. What’s more the trailer perfectly captures the comic and chaotic tone of the film itself as Larry Gopnik increasingly struggles to comprehend why everything is collapsing so remarkably around him.
Alien (1979)
As the camera glides through the infinite blackness of space we begin to understand the complete isolation of anyone stranded in this huge abyss; you realise how totally alone all the protagonists must be, lest we forget, ‘In space, no-one can hear you scream’. After a while of this darkness we see an egg which hatches with an animalistic scream and a beam of light. This sets the tone for the rest of the trailer which comprises of a montage of images cut with Ripley running manically through the ships corridors. Watched in the correct isolation this is truly terrifying, succeeding as a mini short film in all the same ways as the main feature.
Super 8 Teaser Trailer (2010)
Being a teaser trailer this arguably shouldn’t qualify however I wanted to include something from JJ Abraham on the list, not because I necessarily love the man per se but he has certainly become the king of viral marketing a film, tantalisingly revealing bits about his work in dribs and drabs. There had already been a lot of hype about Super 8 before this teaser was finally premiered at the Super Bowl and it didn’t disappoint. We see the aftermath of a devastating train crash, blazing carriages strewn around the area, smashes and screams as bits of track bend this way and that and then we hear an ominous and otherworldly banging from one of the carriages. Bang, bang, bang. What this trailer successfully did was both show the film’s credentials as a successor to Spielberg films of the 80’s and also have the Cloverfield monster movie aspect thrown in.







